FINALLY, BRITAIN’S FAIRER LOTTERY IS HERE
At last – a reason to love Mondays. From today Brits can take part in a fairer weekly lottery. One that means they are 27 times more likely to win a jackpot than with The National Lottery.
As well as much better odds for players, monday – the Charities Lottery aims to raise £150 million for UK registered charities each year making it one of the largest charitable fundraisers in the UK. And for the first time it’s the players who decide which charity gets their cash.
For every pound spent with monday, 30p goes direct to charity. That’s five times more than with The National Lottery. monday has partnered with 70 UK charities including DebRA, Barnardos, The British Red Cross, St John Ambulance, Marie Curie Cancer Care, Sense, Shelter and WWF.
Furthermore, the cash will reach the charities within days of each draw and it’s unrestricted, leaving the most qualified people – the charities themselves – to decide how best to spend the funds raised.
Because monday’s a fairer lottery in all respects there are some clever twists to normal lottery play:
- There will be two jackpot draws instead of one. So if people don’t win in the first draw, they can still win in the second
- Because matching all six numbers is near impossible, the player/s with the nearest match to the six winning numbers will get the jackpot
- Because roll-overs don’t seem fair, there are none - so there are guaranteed jackpot winners every week
- Rather than giving crazy amounts of money to one person, monday’s lottery will give bigger cash prizes for matching 3, 4 and 5 numbers.
There’s also no chance of losing your ticket and no last minute rushes to the newsagent – as monday is played online at www.playmonday.com. The first draw is May 8th at 8 o’clock and then every Monday thereafter.
DebRA’s first draw is on May 15. If all DebRA’s draws are fully subscribed DebRA could receive an amazing £3million a year in extra income.
monday is run by Chariot plc on behalf of its charity partners. Tim Holley, who ran Camelot until 2001, is Chariot’s Chairman. As he explained:
“People want a fairer lottery. This common frustration has led to the creation of monday. We’ve taken three years to develop this and know it will succeed because it rewards players and charities alike. We like to think that monday is the lottery for unlucky people – the vast majority who have played the lottery since it started but have never won anything. At a pound a week that’s potentially £592 spent with no return. With monday people will have a much better chance of winning.”
Just as players will benefit from the new lottery so will monday’s charity partners. From the larger charities which will receive a vitally needed source of unrestricted funding, to the smaller ones who find it a struggle to apply for grants and additional funding because of red tape and the time it can take for the money to reach them.
DebRA's Director of Fundraising & Communications, Mark Smith said “I'm delighted we have been chosen as one of the founding partners for monday. DebRA needs these vital extra funds to help us continue to deliver and improve the services we provide to people with EB and to invest more into research which will accelerate our efforts to find effective treatments and eventually a cure"
